National Chipotle Day 2008

We just created a page to dedicate to National Chipotle Day. This year it will be June 1st, 2008. Read more here.

No Free Burrito On Tax Day 2008

We just received the official word that there will be no free burrito promotion for Tax day (April 15th) 2008. Chipotle says that they may plan an alternate promotion for another day, however. Sorry to be the bearer of bad news.

Thanks to Jessica H. for the info.

Chipotle Commits to Serving 50 Million Pounds Naturally Raised Meat

In 2008, Chipotle has committed to serving over 50,000,000 pounds of naturally raised meat in its stores across the country, which will be a 40% increase from 2007. Chipotle continues to set the bar for ethics in the food industry, and while some prominent businesses are divesting from organic and natural food, Chipotle is only increasing the natural offerings at their restaurants.

Brown Rice at Chipotle?

If you've read the forum at ChipotleFan, you'd see a lot of people have been asking for Brown Rice as a healthier option for quite some time.

Well, Chipotle must have read those requests because in November, in an effort to make their burritos healthier, Chipotle did some testing in 20 of their Denver area locations, by replacing the standard white rice with brown rice. Apparently, the tests didn't go so well.

According to this article, Chipotle found that in addition to a longer cooking time, a lot of folks wondered why Chipotle would change their tried-and-true recipe. I guess the tests results weren't conclusive enough. It seems that Chipotle plans to do this same test in other markets, so look out, and maybe you will get a chance to be part of the next test. Let us know if you find any brown rice out there, and as always, feel free to post your comments below.

Thanks to ChipotlLog for the heads up on this article.